10 Reasons to Work with a Real Estate Marketing Company - Real Estate Marketing.
A real estate marketing company can be crucial in increasing the value of your home, as well as its marketability. If you’re looking to sell your home in the near future and want to get it in the best shape possible, check out these 10 reasons why you should work with a real estate marketing company to get the results you want: 1) Professional Photos & Videos – A high-quality photo or video can make or break your sale, and an experienced real estate marketing company knows this all too well.
1) Why do you need an online presence?
Your Real Estate Business will never be successful if you are not online, period. People spend more time online than ever before and it is necessary that you become part of their daily routine. And while anyone can get a website, just having one isn’t enough. It needs to be updated regularly and have content that has been optimized for search engines so that your potential clients can find you on Google or Bing. A real estate marketing company will take care of all of these things so you don’t have to worry about it!
2) What websites should be included in your marketing strategy?
Make sure your real estate marketing company is including social media, search engine optimization (SEO), local SEO, and websites like Yelp and Angie’s List as part of your overall strategy. A strong social media presence lets you connect directly with potential customers and existing customers can share their positive experiences on platforms like Facebook and Twitter. Search engine optimization (SEO) helps your website show up higher in Google search results when someone searches for a product or service you offer. Local SEO works similarly but takes location into account when determining search results so potential customers will see your business listed at or near the top of searches that are close to home.
3) How to use social media effectively?
Social media is an important tool in any marketing arsenal, and real estate marketing companies have many more tools at their disposal than their mom-and-pop competitors. According to Inc., social media campaigns are one of four ways that real estate firms can attract new clients. Of course, it’s not just about posting relevant content. While social media is great for lead generation, by itself it doesn’t close deals; for that you need...wait for it...marketing skills! It's all about quality versus quantity when it comes to getting results from your real estate marketing company. Facebook fans are not sales leads and Twitter followers are not contracts--social media helps you build your brand, but good old fashioned advertising gets you paying customers.
4) How do you use analytics?
The best way to track analytics for your real estate marketing company is through Google Analytics. This analytics tool will help you determine how well your site is performing, what websites are driving traffic, and what content is making your audience interested in working with you. While there are many other tools you can use, such as Facebook Insights and Twitter Analytics, these take some time and effort to set up and understand. If you’re not sure where to start or simply don’t have time at first, Google Analytics is always an excellent choice. It's free, easy-to-use (you'll find it on your website dashboard), and has enough features that most marketers should be able to get at least basic data out of it right away.
5) How do you generate leads for real estate agents?
The majority of agents find it difficult to generate leads for their business. The conventional method of mass media advertising, such as print and television ads, only reach one part of your audience – those who choose to look at them. This is usually not enough if you want your business to grow. Here are 10 tips on how real estate marketing companies create successful campaigns that generate more leads than ever before.
6) Importance of video marketing.
Video marketing is great because it’s so much easier to watch a video than read an essay or study image stats. Video is also often more persuasive—we are more likely to buy from someone we can see, after all. It’s also easier for people in other time zones and places around the world. If you’re selling a product that has international appeal, video is a must-have tool for your business.
7) Does mobile marketing matter now?
Smartphones and tablets are becoming an extension of consumers' hands and minds, so it's no surprise that they've become an integral part of marketing campaigns. According to statistics by comScore, roughly half of all smartphone users are accessing their mobile devices more than 50 times per day, providing brands with many opportunities for engagement. If you're in real estate and you're still not utilizing your customers' daily commutes for targeted advertising, you may be missing out on key opportunities for new business. Make sure your next marketing campaign targets these individuals via their smartphones.
8) How do you target the right audience on social media?
Whether you’re trying to build your brand, generate leads, or promote a new product, it can be easy to get caught up in social media marketing without focusing on what actually matters: your target audience. This is especially true when it comes to organic content—posts that aren’t sponsored and don’t have buy now buttons. A great way to make sure your content reaches potential customers is by using an audience-centric approach.
9) Is there any need to pay expensive celebrity influencers?
If you’re looking for real estate marketing services that will help you make your online presence sing, keep in mind that paying big bucks for celebrity influencers may not always be your best bet. Sure, if you’re launching a luxury condo development and can afford to hire Eva Longoria as your social media correspondent, go for it! But more often than not, smaller companies can get great results from more cost-effective marketing strategies.
